The Mirmad Design Group was established on 15 September, 1987 when its founders decided to have an adventure and start a wooden furniture design business. Our first order was to furnish a residence in the city of Cuernavaca.
We then approached the Department of Equipment Purchase at the Cifra Group, and they made two orders consisting of 2 counters for the reception areas at the Aurrera stores located in Plateros and Perisur. Since then, we have enjoyed an excellent business relationship with Group Wal-Mart .
During this time we have had the opportunity to work with very wide variety of different customers such as: embassies, universities, shopping centers, banks, supermarket chains, department stores, cellular phone companies, companies that make stands for Fairs and Exhibitions, residential furniture companies, among others.
Two years ago, eager to grow and driven by customer demand, we started working also with metal, which allows us to adorn our wooden furniture with all kinds of metal accessories and attachments as well as to make store display furniture in all sorts of different finishes .
To date we have developed in such different areas as design, projection, manufacture, installation (throughout Mexico) and preventive and corrective maintenance of all types of furniture manufactured in wood and its derivatives in a wide variety of finishes.
Similarly, in this time we have been able to develop important competitive advantages that have turned us into one of the most prestigious and trustworthy companies in the market.
Some of the characteristics that distinguish us are:
- Proven quality in the products that we manufacture
- Direct purchase and distribution from leading players in the raw materials and accessories market
- Direct importation of various products, which enables us to ensure their quality and timely delivery
- Constant change within our organization, as seen in the implementation of the Mirmad Quality and Productivity Program
- Our experienced labor force, with continuous training programs
- Technical support and training for the optimal operation of our state-of-the-art teams
- The correct cost-benefit ratio for each of our products
- Business alliances based on honesty and a win – win philosophy
At Mirmad we believe that:
- We rely on our customers, so everything we do is aimed at providing the highest quality products and services
- The attitude of our employees is essential; in order to keep it positive and proactive, we create and maintain an optimal work environment
- Honesty is a work habit that we apply in all our relationships with our customers and suppliers, as well as to the company, our colleagues and to ourselves
- Team work is indispensable if we are going to fulfill our Customers’ needs with effectiveness, quality and productivity
- We work in a participatory management system that allows our leaders to reach their goals through a motivated work force
Our permanent operational objectives are:
- Identify our Clients’ needs in advance
- Total Quality
- Timely delivery
- Efficiency in all our processes
- Fulfillment of our commitments
- Total Customer Satisfaction
As mentioned, we started working only in wood, and the only tools we had were: a universal “Invisibile” machine that consists of a saw, a border trimmer and brush, peg and pin maker, a band saw, and another peg maker; that was the equipment with which we started out on this adventure. Today we now use state-of-the-art CNC (Computer Numerical controlled) systems, including a router bit, dimensioning tools, a veneering machine. We also possess a multiple saw, a mold maker, and heavy duty tools for producing and dowel rods and tenon joints.
With regards to metalwork, we currently have an Amada Brand Plasma Cutter and a CNC punch machine, plate cutting shears for cutting up to 3.00 meters; a metal plate bender with the same capacity; a hydraulic die caster with more than 15 dies and a capacity of up to 90 tons; a hydraulic Nargesa punching machine, 4 workstations for assembling metal in the MIG (wire feed) and TIG (argon), welding processes; a system for metal washing and preparation for electrostatic painting, among others. These tools allow us to produce the metallic components of our wood furniture with quality as well as to create a commercial channel.
At present, it is important that all companies identify and disseminate the characteristics and features that distinguish them from the competition. This is determined by a series of values and principles that guide the conduct of its employees, depending on what is considered vital for the achievement of their objectives.
Throughout our history the founders of this company have ensured that everything we do is aligned with the principals and values on which our firm is based, as seen in our beliefs, our Mission, and our Vision. It is these values and principles that govern the organization’s strategies, decisions and conduct in general, and that will allow us to continue to better achieve our goals and objectives.